All coffee is just coffee, right? Wrong! Kona Coffee growers are suing big retailers for misrepresenting their product as Kona Coffee.
Kona Coffee has long been known as one of the world’s most expensive coffees and for a good reason— it is only grown on the slopes of two volcanoes, Hualalai and Mauna Loa in the North and South Kona Districts of the Big Island of Hawaii. Kona Coffee is a scarce resource and farmers who grow Kona Coffee are subject to a vast range of stringent American labor laws, which contribute to the cost of the end product.
Kona Coffee has long been known as one of the world’s most expensive coffees and for a good reason— it is only grown on the slopes of two volcanoes, Hualalai and Mauna Loa in the North and South Kona Districts of the Big Island of Hawaii. Kona Coffee is a scarce resource and farmers who grow Kona Coffee are subject to a vast range of stringent American labor laws, which contribute to the cost of the end product.
The Lawsuit Against Giant Retailers
Kona Farmers filed a lawsuit claiming that this misrepresentation of their product hurts their businesses by driving down the price of real Kona Coffee. Since a consumer would much rather buy the cheaper version, undercutting the price of the real Kona product, while also misleading the consumer.
Kona Farmers filed claims against Walmart, Amazon, Costco, Safeway, Kroger, ABC Stores, Cost Plus/World Market, Bed Bath &Beyond, Albertsons, Sprouts Farmers Market and the parent of T.J. Maxx and Marshalls.
This lawsuit, which was filed in a federal court in Seattle, also highlights the fact that Kona Coffee farmers produce 2.7 million pounds of beans a year but more than 20 million pounds of coffee labeled as Kona is sold at retail.
Multiple companies are involved in this lawsuit and due to the unique nature of the case, it is likely to take a long time to conclude. Often the financial pressures of a case where your livelihood is affected can cause plaintiffs to settle for less than they deserve, which is where legal funding from LawCash can help.
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